37 Credible Coaching Industry Statistics (2025)

Cara Heilmann

Jan 166 min read

Source

If you’re looking for statistics, surveys, and studies about the coaching industry, look no further.

Especially if you’re writing about the coaching industry—every stat you’ll ever need is in this article.

Key Coaching Industry Statistics

Here are the top 5 statistics to know about the coaching industry.

The average coach in North America brings in $67,800 per year (not counting expenses).
The average coaching fee in North America is $272 for a one-hour session.
The average coach in North America has 13.5 active clients.
There are over 71,000 coaching practitioners worldwide.
In the US, 75% of coaches are women. 24% of coaches are men. And 1% are gender non-conforming.
75% of clients expect their coach to be certified.

Statistics about Coaching Industry Growth

How big is the career coaching industry?

The career coaching market had a revenue of $17.8 billion in 2024. (16)

However, bear in mind that this does include career counseling and job training.

How fast is the career coaching industry growing?

Between 2023 and 2024 the career coaching industry grew by 1.3%. (16) This also includes job training and career counseling.

How many career coaches are there?

There are 14,687 businesses for job training and career counseling in 2024. (20)

How many coaches are there?

There were 71,000 coaching practitioners worldwide as of 2020. (15)

How big is the life coaching industry?

The life coach market had a revenue of $2.1 billion in 2024. (4)

How fast is the life coaching industry growing?

The life coaching industry in the US grew an average of 4.6% per year between 2019 and 2024. (4)

Here’s a further breakdown:

Year	Size of the life coaching industry in US (millions of dollars in revenue)
2014	$1,203
2015	$1,303
2016	$1,378
2017	$1,465
2018	$1,588
2019	$1,693
2020	$1,583
2021	$1,825
2022	$2,062
2023	$2,095
2024	$2,123

How many life coaches are there in the US?

There are 25,523 life coach businesses in the US and 47,738 employees of life coaching businesses. (5)

Those numbers are different because some life coaching businesses might involve the primary coach as well as a virtual assistant, for example. Or for bigger companies, like Tony Robbins, there are around 250 employees.

How many business coaches are there in the US?

There were 80,490 business coaching businesses in the US in 2024. (6)

That number increased by 5.4% since 2023.

And there were 115,488 people employed in the business coaching industry in the US in 2024. (8)

Is the business coaching industry growing?

The revenue of the business coaching industry in the US declined by 0.3% per year on average between 2019 and 2024. (7)

Though the number of business coaching businesses in the US grew by 5.4% per year on average between 2019 and 2024. (6)

How big is the business coaching industry?

The business coaching industry had a revenue of $14.1 billion in 2024 in the US. (7)

How big is the health coaching market?

The global health coaching market has an estimated revenue of $18.61 billion in 2025. (9).

That number is expected to grow to $33.09 billion by 2034.

Year	Global health coaching industry market size (billions of dollars in revenue)
2023	$16
2024	$17
2025	$19
2026	$20
2027	$21
2028	$23
2029	$24
2030	$26
2031	$27
2032	$29
2033	$31
2034	$33

Which US states have the most business coaches?

California has the most business coaching businesses in the US at 9,482. (6)

Followed by Texas at 6,381, then Florida at 6,175.

How fast is the executive coaching certification market growing?

The global executive coaching certification market was worth $10,300 million in 2023 and is expected to reach $31,939 million by 2034. (2)

How big is the online coaching platform market?

The online coaching platform market was worth $2,430 million in 2023.

It’s expected to hit $6,044 by 2030. (3)

Statistics about Coaches and Demographics

How much does a coach make on average?

The average coach in North America makes $67,800 per year (1).

However, note that this number isn’t the same as their salary. It’s the amount of money that a coach’s business earns, not counting expenses.

How much does a career coach make on average?

The median salary for a career coach in the US is $83,000 per year. (19)

However, when accredited by an institution like the International Association of Career Coaches, that number can jump up to $137,000.

How much does coaching cost on average?

The average fee per for a one-hour coaching session in North America is $272 (1).

However, note that the cost can vary depending on the type of coach.

How many hours a week do coaches work with clients?

Coaches typically have client calls for 13.3 hours per week (1)

How many clients does a coach have on average?

The average coach in North America has 13.5 active clients. (1)

How much coaching experience does the average coach have?

The average North American coach has been working as a coach for 7 years (1).

What percentage of coaches are women?

In the US, 75% of coaches are women. 24% of coaches are men. And 1% are gender fluid. (1)

Do male or female coaches focus more on business?

74% of male coaches have a business specialty, compared with 61% of female coaches. (15)

What generation are most coaches from?

49% of coach practitioners are Baby Boomers. 40% of coaches are Gen X. 8% of coaches are Millennials. 3% of coaches are of the Greatest Generation. And less than 1% of coaches are Gen Z. (1)

What education do coaches have?

68% of coaches have an advanced degree. 27% have just a bachelor’s degree. And 5% have no degree. (1)

Who pays for executive coach training?"

68.4% of executive coaching certification enrollees are individuals pursuing it on their own, not through their company. (2)

Statistics about Coaching Clients

Do clients care if coaches are certified?

75% of clients expect their coach to be certified.

12% of clients don’t expect their coach to be certified. And 13% of clients have no expectation if their coach are certified coaches or not. (1)

How old are coaching clients?

Most coaching clients are between 35 and 44 years old. (15)

Age	Percentage of total clients
Under 35	24%
35-44	37%
45-54	30%
Over 54	9%

Statistics about Coaching Methods

Are coaching rates increasing?

48% of coaches expect their rates to increase. 50% expect them to stay the same. And 2% expect them to decrease. (1)

How long are coaching packages?

For coaching practitioners with a business specialty, 40% of coaching packages are 7 or more months. (15)

For coaches with a non-business specialty, 28% of packages are 7 or more months.

What percentage of coaches work for themself?

70% of coaches work for themselves as solopreneurs.

6% of coaches are employed by a business.

17% of coaches work both for themself and for a business.

6% of coaches are corporate leaders who use coaching skills. (1)

What percentage of coaches are life coaches?

11% of all coaches are life coaches. (1)

Here are the rest of the percentages of types of coaching:

Type of coach	Percentage of total coaches
Leadership coaches	41%
Executive coaches	18%
Life coaches	11%
Career coaches	8%
Other types of coaches	7%
Business org coaches	6%
Health coaches	4%
Small business coaches	3%
Relationship coaches	1%

What percentage of coaches also offer other services?

94% of coaches offer a service in addition to coaching. (15)

Consulting is the most common service that coaches offer. (1)

Other services	Percentage of coaches
Consulting	65%
Facilitating	58%
Training	55%
Mentoring	39%
Teaching	31%
Supervising	13%
Counseling	6%

Statistics about the Impact and ROI of Coaching

What percentage of coaching clients are satisfied?

Of companies and individuals who hire a coach, 99% were “satisfied” or “very satisfied,” and 96% said “they’d repeat the process.” (10)

Does executive coaching work?

Yes. Executive coaching made managers 88% more productive when they went through an 8-week coaching regimen. (11)

Not to mention, executive coaching is shown to improve clients’ self-efficacy, resilience, and psychological capital. (17) As well as their self-awareness and awareness of their leadership style. (18)